Tre is a sponsor of the show “The Voice” on swedish TV4. During the whole series of shows they launched four commercials. They where released on four different dates during the weeks the show was running. The commercials are made by Storåkers and Esteban. In the commercials you can see a person singing the Tre-theme-song. The voice and the person singing in the commercial are not the same person and the main idea for the campaign site we made on facebook is a competition where you can guess who the person behind the voice is. If your answer is correct you have the chance of winning tickets for the show, a Nokia Lumia 800 telephone, Monster-headphones and one year of free calls.