Reebok contacted Bobby when they wanted to make a worldwide release of their new shoe RealFlex. Since we have a tight collaboration with Bobby they wanted us to do the digital parts of the project.
In this case Reebok wanted an iphone/ipad/android game. Together with Bobby we developed the idea for the game. In the game you use the shoe as a slingshot to shoot targets. We thought of this since one of the main features of the shoe is that it is very flexible. We also connected the game to game center to make it possible to compete with your friends.